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Paul Gillin

Secrets of Social Media Marketing

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    “People on MySpace aren’t running away from pedophiles and stalkers. They’re running away from marketers and advertisers.”
    —Giovanni Gallucci, cofounder, Dexterity Media, in an interview on IT Conversations
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    winnowing down your result set to a more manageable number.
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    As noted earlier, Google’s Alerts service is a valuable way to get new Web mentions dropped into your e-mail box. Every marketer should have Google Alerts set up for the products, brands, executive names, and competitors that matter to them.
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    For mining the blogosphere, the options expand. There are dozens of blog-specific search engines (you can find a good list at aripaparo.com/archive/00632.html), but the most popular ones are Technorati, Google Blog Search, IceRocket, Blogdigger, Blogpulse, and Bloglines. Zuula is a new meta search engine that just does blog search. There’s even Twittersearch, Terraminds, and Twittermeter, which search only Twitter messages.
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    Secret: Learn to use advanced search—it’ll save you boatloads of time.
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    cease-and-desist notice.
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    On the other hand, repeating the message back to the source and delivering a well-reasoned response can go miles toward demonstrating concern
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    Customers who complain are an opportunity. Engage them in conversation. Find out what would make them happy. Then make changes that knock their socks off
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    4. Embrace all feedback
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    . Incorporating social media into your marketing isn’t a quick fix, magic elixir, or sure thing. It’s about creating community, and that doesn’t happen overnight. Consistent participation in social media delivers its best results months, or even a couple of years, down the road. You need to be in it for the long haul.
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