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Harvard Business Review

Creating Business Plans (HBR 20-Minute Manager Series)

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A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—whether you’re proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You’ll learn to:• Present your idea clearly• Develop sound financial plans• Project risks—and rewards• Anticipate and address your audience’s concernsDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives—from the most trusted source in business. Also available as an ebook.
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  • Viktoriya Medvedevaділиться враженням5 років тому

    Great quick read with detailed information and examples.

  • b5268012391ділиться враженням6 років тому

    Es directo al grano, da una buena noción de cómo presentar un proyecto para conseguir aprobacion y fondos, recomendado.

  • Mikie Jonesділиться враженням4 роки тому

    Good book for a fast read about business plans. I finished my plan reading this.


  • b0431932772цитує6 років тому
    Sketching out your executive summary can give you a rough idea of what you plan to say, but rewrite and polish it once you’ve finished drafting your entire business plan, paying attention to those areas that may have changed during the writing process.
    An executive summary typically includes the following elements:
    • A mission statement: one or two sentences that describe what your business is about, its philosophy, and your vision for its future.
    • A succinct description of the industry and market environment in which your new venture will develop and flourish.
    • An explanation of the unique business opportunity you’ll be
  • b0431932772цитує6 років тому
    the only section your time-pressed audience may read, so the key is to present your concept passionately and lay out why you believe the business will be a resounding success, even as you acknowledge the risks and costs involved. A well-crafted executive summary will inspire your reviewers to read on.
    To give you a better sense of how a business plan might look, this book offers a primary case. Meet TechnoExercise Corporation (“TechEx”), an imaginary, hypothetical online diet and exercise service based in Cambridge, MA. Woven throughout this book, you’ll find examples of certain sections of TechEx’s business plan that will help you understand how it fits together. This is just one sample—there are many variations, since a good business plan
  • b0431932772цитує6 років тому
    customer usage is the result of poor marketing? To gain buy-in for your idea, you’d have to build a case for the technology group and other decision makers with evidence that proves that the root cause of low engagement is a design flaw, not a problem of branding or awareness.
    Of course, you can’t really describe your plan and its customer focus clearly without addressing the “context” in which your business will flourish. We’ll explore that part later, in “Analyzing the business environment.”
    Executive summary
    The executive summary is a concise description of what your company is, where you want it to go, and why it will be successful. In just one page, it gives readers an understanding of your proposal and captures their interest in your new venture. In some cases, this is

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